Primary research


What do you mean by primary research?

Information you have found about yourself

  • Surveys
  • Questionnaire
  • 1 on 1 interviewers
  • Focus group

What are the strengths of primary research?

  • Tailor the question to find out the answers
  • Open questions { more than yes and no answer}
  • Closed question { yes or no }
  • Get in depth
  • Original information  so arguable more reliable

What are the weakness of primary research?

  • Time consuming [more stages to process]
  • Expensive {staff cost]
     
    What are the secondary research?
  • Cheap
  • Abundance of data available on the internet
     

What are the weakness of secondary research

  • May not answer your specific question
  • Time consuming
  • Verifying someone else’s research is difficult { less reliable}

What different techniques can we use when we research conducting secondary research?

 

  • Internet search
  • Newspaper / existing journalism
  • Archive footage
  • REFERENCE BOKS

Quantitative versus qualitative questions?

Qualitative

Gives opinion

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