Understand how to develop ideas for a digital media product.

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Marking scheme

10 units in 1 years 8 coursework unit, 2 exam based.   Level 2 = pass (4 marks) Level 2 = merit (6 marks) Level 3 = distinction (8 marks)   Unit 10 (photography) unit 9 (editing) = 60 GLH each Unit 3 = digital video unit              
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legal and ethical

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Image
Clearly between BBC news and The Evening Standard one can easily see the difference between the two platforms. The BBC are straight forward and give the audience exactly what to expect and “it is what it is” where The Evening Standard are more eye catching and standout. Their aim is to attract the audience and want them to read on as visible below in the images taken today. This story is based on Chancellor Phillip Hammond decisions regarding budgeting for Brexit. He is highly under pressure to deliver his formal conclusion. The Standard’s publishing of this report is easier to read and has a lot more figures and charts. They also include phrases such as “ Mr. Hammond's job is on the line if he fails to deliver a "spectacular" speech, it was reported today”. Personal opinions determine as if I were looking for detail and the overall statistics I’d look on the BBC. In addition The Standard is more attractive, they use bigger words and a lot of numbers and fig...
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