Alternative editing techniques
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Task 1A summary
The product we are advertising will be McDonalds, and the techniques used is fast cutting rate, emotional, stress which leads to a reward at the end. A Build of tension, to than cool yourself off and enjoy yourself through buying McDonalds. This video is a similar example that we will be making ourselves. What the audience will see is that a man on the computer is working on a load of spread sheets/work given by his boss, and then he's getting multiple emails, and his boss comes in to drop off a pile of paper work and this is where, it changes fast shots to him typing, and then to the screen with loads of emails and the email sounds/messages, after it jump cuts fast to his fingers typing on the keyboard and back to his face, and then it switches to the boss walking in, and it's a medium close up of when the pile of paper drops. And his phone is constantly ringing, This causes more stress and a build up of tension to where it looks like he's about to lose it, but it jum
3 Examples of adverts / my idea
Haribo advert https://www.youtube.com/watch?v=9scm3NCIH_E I find this advert interesting as they use children's voices as a voice over for the adults where they are seen to be lisping their words. this connotes that all people of all ages can enjoy a bag of Haribos! McDonalds advert https://www.youtube.com/watch?v=S1XM4INk8l8 Here they use sympathy allot, as the child's father has passed away showing that, McDonald's will always be by his side. This connotes that JD Advert https://www.youtube.com/watch?v=tQosWaWd_0E We have chosen to produce a McDonalds advertisement. Our story board will be that of, a man seen in the office having a stressful day, reaching his breaking point and is then seen taking a walk to McDonald's and getting food. on his walk, he sees a McDonalds advertisement on a phone box and then enters McDonalds. We are using this advert as a template. We will work and use elements of this advert and link it to ours.