Task 1A summary

The product we are advertising will be McDonalds, and the techniques used is fast cutting rate, emotional, stress which leads to a reward at the end. A Build of tension, to than cool yourself off and enjoy yourself through buying McDonalds. This video is a similar example that we will be making ourselves.  


What the audience will see is that a man on the computer is working on a load of spread sheets/work given by his boss, and then he's getting multiple emails, and his boss comes in to drop off a pile of paper work and this is where, it changes fast shots to him typing, and then to the screen with loads of emails and the email sounds/messages, after it jump cuts fast to his fingers typing on the keyboard and back to his face, and then it switches to the boss walking in, and it's a medium close up of when the pile of paper drops. And his phone is constantly ringing, This causes more stress and a build up of tension to where it looks like he's about to lose it, but it jump cuts to an establishing shot of him walking past a McDonalds sign and he than walks into McDonalds, and you see him walking up to the counter, where the weightier smiles and he gets his meal and sits down and takes a big bite of his burger and then smiles, and it' changes to the logo of McDonalds and plays the classical 'im loving it' music.


We might use visual effects such as a green screen, where we could place the burger on a table (covered with a green sheet) and then we'll edit it later on Premiere pro so it looks like it's at a specific location. For example, as if he's hallucinating that there's a burger sitting next to him while he's working, and this where he gets his influence from.