Nassim's media blog

Audience Theory: From Passive to Active How do audiences “read”, interpret, and interact with media products?   A bit of history When Media Studies first started as a “serious” discipline, the focus was very much with the effects that the media had on the audience. This approach saw the audience as a passive mass, being brainwashed by the messages that flooded them from TV, newspapers, films, the radio and so on.   In effects theory , the media are powerful, negative forces who control the masses.   The media is seen as a hypodermic needle , injecting our helpless minds with messages which we take on board fully.   The effects model is still in evidence today, particularly in tabloid newspapers who construct moral panics around the latest buzz in the media- rap music videos, horror movies, Facebook and so on.     Moral Panics Moral panics happen when members of a society and culture become outraged, fearful and upset by the chall...

What do you mean by primary research? Information you have found about yourself Surveys Questionnaire 1 on 1 interviewers Focus group What are the strengths of primary research? Tailor the question to find out the answers Open questions { more than yes and no answer} Closed question { yes or no } Get in depth Original information   so arguable more reliable What are the weakness of primary research? Time consuming [more stages to process] Expensive {staff cost]   What are the secondary research? Cheap Abundance of data available on the internet   What are the weakness of secondary research May not answer your specific question Time consuming Verifying someone else’s research is difficult { less reliable} What different techniques can we use when we research conducting secondary research?   Internet search Newspaper / existing journalism Archive footage REFERENCE BOKS ...

https://www.met.police.uk/   The Met; Working for a safer London. To protect and serve London. Total policing. Target audience would be the public. They respond to emergency calls and deal with any incidents from as little as littering to a shooting. Secondary audience may vary as they protect VIP’s and the royal family. The Protection Command is one of the three Commands within the Specialist Operations directorate of London's Metropolitan Police Service. The command specializes in protective security and has two branches: Royalty and Specialist Protection, providing protection to the Royal Family, government officials and diplomats; and Parliamentary and Diplomatic Protection, providing overt protection to government buildings, the Parliamentary Estate and foreign missions.   In contrast with the vast majority of British police officers, many members of the Protection Command routinely carry firearms in the course of their duties and all are Authorized ...

Mise-en-scene   Setting Props Costume Lighting Setting: Setting refers to location, layout and décor of a scene. Décor = lights, sofa, wallpaper. Props: Short for property, refers to anything that can be moved by actors Costume and makeup: Costumes are the clothes worn by actors that reveal information about their character. We can find out their age, personality, sexuality, and job by their costume. Lighting: Can be broken down from natural light (the sun) or artificial light (light bulbs, screen) also can be used to convey the mood of a scene. Dark for spooky or danger, bright for happy and cheer.   Camerawork Framing Focus Shots   Shots: Established shot, extreme close up, close up, mid shot, long shot, wide shot, two shot, point of view, over the shoulder shot. Angles: High = camera looks down at the character or subject, low = camera looks up at character or subject, Eye level = eye level...

My Media Consumption Be honest- this is NOT a test J What? e.g. social networks, film, TV, newspaper, radio, music streaming How (platform)? e.g. iPad, TV, YouTube, DVD, Xbox, laptop Frequency and time spent? (per day) Purpose? Mode of reception: primary / secondary / tertiary? Passive or active? Snapchat             Phone 3 Hours Socialise, Gratification Primary, Secondary Active ( ads – passive ) Instagram           Phone 2 hours Socialise, connect Primary, Secondary Active ( ads – passive ) Make sound             Phone 5 hours Entertainment Primary Active ( ads – passive ) Youtube             Phon...