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Showing posts with the label Unit 8

Scots revision

Revision for Scott   Public service broadcaster: ITV, Channel 4.   Regulatory bodies: PEGI, OFCOM, BBFC.   What is the BBC trust: What’s shown in the public interest?   Name one other way the BBC is funded: Sponsorship, national lottery.   Media conglomerates: Disney, News corps, Virgin.   Difference between conglomerate and independent company: The reach to audience (Disney will have a larger audience than an independent company) – size of employees, resources.   National companies: BBC.   Community based: To serve the interest of the local community, to generate local work force.   Snowflakes: Vertical integration = meaning they own all stages of that process, no external companies.   Mainstream: wider audience, Hollywood actors, bigger budget, higher revenue.   Niche: specific targeted audience.   ...

legal and ethical

Topic B.1 Legal and ethical considerations     Libel It is an untrue statement about a living person or existing institution that injures reputation by defamation, that is, by exposing them to public hatred, shame, disgrace or ridicule.  Slander is spoken defamation, but libel is the usual sort of lawsuit filed against the media or those who use the media to speak out.   Defamation The publication of a statement about someone that lowers him or her in the estimation of right-thinking members of society generally, where no defence (usually truth, opinion, or qualified privilege) is available. The defences are dealt with below   Privacy The Revised Explanatory Memorandum for the private sector provisions of the Privacy Act notes that this exemption ‘seeks to balance the public interest in providing adequate safeguards for the handling of personal information and the public interest in allowing a free flow of information to the public ...

Structure of media organisation

Structure of media organisation     Horizontal integration Horizontal integration is a stage where a company is ready to expand. They do this by increasing production of goods also the service in regards to the supply chain. This can be done internally via acquisition or merger. A good example of horizontal integration is Facebook's acquisition of Instagram in 2012 for a reported $1 billion. Both Facebook and Instagram operated in the same industry and were in similar production stages in regard to their photo-sharing services. Facebook, looking to strengthen its position in the social media and social sharing space, saw the acquisition of Instagram as an opportunity to grow its market share, increase its product line, and reduce competition and access potential new markets. All of these things came to pass, resulting in a high level of synergy. Pros – larger market             Increase of income  ...

Media, On your doorstep