10 units in 1 years 8 coursework unit, 2 exam based. Level 2 = pass (4 marks) Level 2 = merit (6 marks) Level 3 = distinction (8 marks) Unit 10 (photography) unit 9 (editing) = 60 GLH each Unit 3 = digital video unit
Audience Theory: From Passive to Active How do audiences “read”, interpret, and interact with media products? A bit of history When Media Studies first started as a “serious” discipline, the focus was very much with the effects that the media had on the audience. This approach saw the audience as a passive mass, being brainwashed by the messages that flooded them from TV, newspapers, films, the radio and so on. In effects theory , the media are powerful, negative forces who control the masses. The media is seen as a hypodermic needle , injecting our helpless minds with messages which we take on board fully. The effects model is still in evidence today, particularly in tabloid newspapers who construct moral panics around the latest buzz in the media- rap music videos, horror movies, Facebook and so on. Moral Panics Moral panics happen when members of a society and culture become outraged, fearful and upset by the chall...
Topic B.1 Legal and ethical considerations Libel It is an untrue statement about a living person or existing institution that injures reputation by defamation, that is, by exposing them to public hatred, shame, disgrace or ridicule. Slander is spoken defamation, but libel is the usual sort of lawsuit filed against the media or those who use the media to speak out. Defamation The publication of a statement about someone that lowers him or her in the estimation of right-thinking members of society generally, where no defence (usually truth, opinion, or qualified privilege) is available. The defences are dealt with below Privacy The Revised Explanatory Memorandum for the private sector provisions of the Privacy Act notes that this exemption ‘seeks to balance the public interest in providing adequate safeguards for the handling of personal information and the public interest in allowing a free flow of information to the public ...
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